Fafi Inspires Evie

Look Book Inspiration

Photo Shoot by Peter Samuels

Interview with Small Business Entreprenuer/Designer

Visual Audit of Accessory Brands

Interview with the Designer

Survey Results

Other shopping sites: google.com, bing.com, gilt.com, craigslist.org, eastbay, vans, band or record websites, Zappos, Groupon, ecrater.com and Shop Ruche

Gantt Chart

Please view my Gantt Chart here.

Survey Questions

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Timeline

Industry Competitors

Designer: Anemoi
Retail Value: $70.00 (including shipping)

Designer: Michael Kors

Retail Value: $40.00

Designer: THINSULATE

Retail Value: $8.00

Designer: Ugg Australia
Retail Value: $75.00

Designer: J.Crew
Retail Value: Sold Out

Designer: Adrienne Landau
Retail Value: $195.00

Meet the Designer/Founder of Muff Me

Evie Marie G is the founder and designer for Muff Me, a San Francisco based ear muff company.




Existing website header...



Existing business card...



Existing ear muff label...

Problem and Purpose Statement

Problem: Muff Me, a newly created San Francisco earmuff company, needs to promote itself as a mobile business in order to flourish in this economy.

Purpose: The purpose of this study was to create a cohesive design solution that allows Muff Me to thrive in San Francisco as a small and mobile business.

About Me

Interests:








Inspirations: Women Entrepreneurs, Cello, Women for Women International

Influences: Celery Design, Project H

Hopes: I hope to positively enhance the lives of others with design by making it easy to access. Design should be a right and not a privilege. I would like to involve them in the process so that they have ownership of the design and are at the heart it. I would love to bring design to developing countries and to live in another country.

Six Words: Chocolate, Energetic, Compassionate, Laughing, Entrepreneur, Calm